October 27, 2018 / Daniel Todd

Client Reviews: Why Are They So Important?

Using an insurance website builder to create a new site for your insurance business is a great first step towards building your online presence. However, you should know that your own website is just one part of your agency’s overall digital presence. Other elements that are part of it include your social media pages, listings in business directories and especially client reviews.

Why Reviews Matter 

In today’s world, the majority of consumers will look up a business that they’re considering buying a product or service from on search engines to get an idea of what others thought about them. This is especially true when making big purchases, such as choosing an insurance policy.

Having a large amount of positive reviews from other clients helps show that your agency is trustworthy and will provide them with a good experience. On the other Client Reviewshand, many will stay away from businesses that have received many poor ratings.

Reviews left about your business on platforms such as Google, Facebook and Yelp will also have an impact on your search engine rankings. Search engines like Google and Bing reward websites of businesses that have received plenty of positive customer reviews with higher positions in search results.

Get a Customized Website for Your Insurance Agency 

Only Insurance Sites is a professional insurance website builder. They’ve been around since 2001 and have helped many agencies around the nation get their message across to their target audience with a beautiful custom-made website.

Our team will create a mobile-friendly and SEO-optimized website that will fit in well with your agency’s overall brand image. They will also provide you with useful advice on how you can further develop your online presence and use it to grow your business. For example, you can get information on how to encourage satisfied customers to leave reviews about your agency on various websites.