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August 24, 2018 / Daniel Todd
10 Insurance Marketing Ideas
10 Insurance Marketing Ideas to Change the Way You Market to Your Customers
- Know Your Customer
Understanding your target audience is key. We could give you 101 Insurance Marketing Ideas, but it all comes back to what your customer wants and what their main concerns are. Are your clients college-aged or retired? Is there a wide range of clients and segments? Understanding what each wants and what each needs is vital in you connecting with them. Younger clients care mostly about cost where more mature clients are concerned more with wealth preservation. Speak to their needs and you will see an increase in new clients. - Use Social Media
Did you know that Google Plus is better for ranking on Google than Facebook? Cyrus Shepard wrote an article about it. Here is the link Amazing Correlation Between Google +1s and Higher Search Rankings. No matter what, using Facebook, LinkedIn, Google Plus or other social media outlets is better for ranking than not using it. It can be time consuming, but if you want better ranking than your competitors, use it. - Comment On Blogs
Show your expertise by commenting on someone else’s blog about insurance. It shows both your knowledge and helps someone else at the same time. - Make Periodic Contact
Keep in contact with your clients by using a newsletter or free direct email tools like Mail Chimp. I personally use it to keep in contact with my clients. It is one of the best insurance marketing ideas out there because it keeps your clients warm. Give them information they can use and are asking about all the time. - Random Phone Call Check-In
What would you do if your doctor called you out of the blue just to check on you? I would be worried half to death that something was wrong at first. If I didn’t die of shock then I would probably never forget how much the doctor cared. It takes about 5 minutes, but doing something like this every couple of years to your clients would keep them on your book of business for many years. - Website Presence
Your website is your first impression for many of your prospects. Give them a great first impression by having a custom designed site, put your phone number in the top right corner and give them many easy options to pay through your site. Make it as easy as possible for them to do business with you. Using a template website just doesn’t cut it. - Mobile Friendly
According to Search Engine Watch, one-third to one-half of your clients are using mobile devices to find your contact info. Don’t believe me? Here is the link to the study Search Engine Watch Mobile Study. Build a great mobile site or you risk alienating a large portion of your client base. - Don’t Talk Over Their Head
People may not say it but they don’t need to hear how smart you are – they would rather have their concerns addressed on their level. They will think of you more if you talk in terms they understand. - Use Free Tools
There are so many Insurance Marketing Ideas out there. The free tools to help you are incredible. Just Google “Insurance Marketing Ideas” and you will find articles, videos and blog posts to give you even more ideas. - Ask For Help
Follow these 10 Insurance Marketing Ideas and you will see more business in no time. If you have any questions or concerns, contact our office to begin building your custom insurance web design today.